Over the past 20 years, there has been an upsurge of cultural activities aiming at revitalizing the Laz language, education and tradition. Kâzım Koyuncu, who in 1998 became the first Laz musician to gain mainstream success, contributed significantly to the identity of the Laz people, especially among their youth.^[42]

The Laz Cultural Institute was founded in 1993 and the Laz Culture Association in 2008, and a Laz cultural festival was established in Gemlik.^[40][43] The Laz community successfully lobbied Turkey’s Education Ministry to offer Laz-language instruction in schools around the Black Sea region. In 2013, the Education Ministry added Laz as a four-year elective course for secondary students, beginning in the fifth grade.^[44]